

Typically, you’d gather these from prospects and customers, so if you aren’t already generating traffic to your site, SMS might not be for you just yet.

Subscribing to SMS messages is a deliberate act, and rarely leads to bogus numbers.īefore you start a mobile marketing campaign, you need to build a list of phone numbers with opt-in consent to send promotional messages. To opt into receiving your SMS messages, buyers text a keyword (like: HOTSAUCE) to this short code.
#Sms plus text code#
A short code is simply an abbreviated phone number of five or six digits they’re “short” so they’re easy to remember. SMS marketing requires a short code, the SMS equivalent of a company email address. Special offers (limited-time sales, free shipping).Once you get consent from a subscriber, you can test many different types of SMS marketing campaigns: To turn this feature on, follow the steps outlined. Shopify has made it easy for you to begin capturing each SMS consent at checkout. Just like email marketing, you must ensure that you are compliantly capturing consent from customers before sending them a marketing message via an SMS message.

SMS is an “owned” marketing channel-the sender fully controls the list of numbers and distribution-and businesses can send one-to-one or one-to-many messages, depending on their goals. The goal of SMS marketing, like email marketing, is usually to sell, educate, or build loyalty. Strategically, email and SMS marketing are similar. They drive leads and interest in products and services, which can involve writing positioning, imagery, and click-to-purchase options. Text marketers focus on respectful and compliant communications with their target audience. SMS marketing uses short message service (SMS) text to create relationships and satisfy customers.
